The First Move

Brand Identity

Packaging

Motion

Case Study

Janna Montalbo
The First Move is a Bumble x Jellycat exclusive board game blind box! This campaign encourages users to meet offline and motivate them to counteract dating burnout in a fun and playful way. The unboxing experience sparks moments of delight into the first meetup.
Timeline
6 Weeks
Tools
Illustrator, Photoshop, Premiere Pro, AfterEffects, Maya3D, Blender