The $ilent Herd.

Brand Identity

Design Research

Communication Design

Amia McHale
T$H is a walking awareness clothing campaign that mirrors brands with “cult-followings” just enough to get your attention, then use that same language of influence to help you see, question, and resist how cults and corporations quietly target the herd.
Timeline
24 weeks
Tools
Figma, Photoshop, Illustrator